Menu
Digg's Kevin Rose: "We have to do better"

Digg's Kevin Rose: "We have to do better"

Digg founder Kevin Rose said the social news recommendation site is not doing enough to reach people with niche interests, which will be key to keeping users engaged.

Over the next two years or so, Digg's engineers will focus on ways to link users with similar interests and create tools that allow them to share news that's not necessarily of broad general interest.

"We don't really do a good job of servicing the long tail of content," said Rose, who spoke at the Future of Web Apps conference in London on Thursday.

Some 30 million people visit Digg each month to view content, but only three million are actually registered, a disparity that shows "there's a space in the middle we are missing," Rose said.

"I don’t believe we are really offering a compelling experience to the user to spend the five minutes to sign up," Rose said. "It's not really a custom experience. We have to do better."

In July, Digg rolled out a recommendation engine, which looks at a person's digging history and compares it to others'. It computes connections between users in different topic areas and identifies strengths between them.

Since introducing the recommendation engine to the "Upcoming" section, Rose said Digg has seen users adding more friends as well as digging more stories. It has also driven more traffic to Digg, Rose said.

Eventually, Rose said he wants a broader taxonomy for Digg. That would allow users to create a better customised page for themselves that hones in on the news they want to keep up with.

Digg also needs to better reward its users and not be "just about the number going up by one,” Rose said. He envisions a way for users to get some notification of exactly how many other Digg users they've shared a particular story with.

Digg is also looking at an application programming interface that would enable publishers to expose data or stories buried in their sites based on interests of the user.

The next horizon for Digg is to expand internationally, Rose said. Digg clones are up and running in countries such as Spain, Germany and Japan, and Rose will said he hopes to start bringing Digg overseas by the latter half of next year.

Digg is now in a three-year deal with Microsoft for banner advertisements. Rose was coy, however, when asked what Digg's plans are to bring more revenue, but he hinted at an idea to let users have more control over advertising.

“We’ve got some ideas for how the community could have a little bit more say in the ads they want to see,” Rose said.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags digginternational newsFuture of Web Apps conferencekevin rose

Featured

Slideshows

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

More than 500 channel leaders gathered in Auckland on 21 October at the ​Reseller News Innovation Awards ​2020 to celebrate the achievements of the New Zealand technology industry's top partners, start-ups, vendors, distributors and individuals.

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners
Meet the winners of the 2020 Reseller News Innovation Awards

Meet the winners of the 2020 Reseller News Innovation Awards

Reseller News honoured the standout players of the New Zealand channel in front of more than 500 technology leaders in Auckland on 21 October, recognising the achievements of top partners, start-ups, vendors, distributors and individuals.

Meet the winners of the 2020 Reseller News Innovation Awards
Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Show Comments