Menu
Fairgray hunts new business at Optimation

Fairgray hunts new business at Optimation

Services company Optimation will focus more heavily on hunting for new business with the appointment of former Crossware sales and marketing head Ken Fairgray.

He says as Auckland-based new business development manager, he will work closely with recently-hired CEO Rhoda Holmes on potential opportunities. Holmes joins Optimation from Gen-i in Australia from the start of November.

“It’s fair to say [Optimation hasn’t] had a strong new business focus in the past few years. There have been some large clients serviced out of the Auckland office and the highest possible quality of service to incumbent clients, but not a huge emphasis on new business,” he says.

Fairgray says he will concentrate on opportunities in verticals where Optimation has strong credibility and a good track record, including telecommunications and banking, health and education.

His role will also involve targeting opportunities to build enterprise portals and web-based, customer self-service solutions.

After six years with the IBM software partner, he says he was attracted by the chance to work for a bigger organisation.

“I’ve moved to a larger organisation with a much broader range of skills and services across different platforms and technologies. Optimation has the ability to scale up to take on application development projects in the enterprise space.”

Optimation can also draw on the resources of Indian-based global IT consultancy and services provider Satyam Computer Services, with which it has a strategic partnership.

Before Crossware, Fairgray imported and sold software from the US and ran an Auckland bureau service.

Crossware managing director Per Andersen says the company will not replace Fairgray’s role.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Featured

Slideshows

Meet the leading female front runners of the Kiwi channel

Meet the leading female front runners of the Kiwi channel

Reseller News honoured the leading female front runners of the New Zealand channel at the 2018 Women in ICT Awards (WIICTA) in Auckland. The awards honoured standout individuals across seven categories, spanning Entrepreneur; Innovation; Rising Star; Shining Star; Community; Technical and Achievement.

Meet the leading female front runners of the Kiwi channel
Meet the top performing customer-centric Microsoft channel partners

Meet the top performing customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the top performing customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments