Lenovo fires up third Legends scheme

Lenovo fires up third Legends scheme

Lenovo has re-introduced its Legends partner rewards programme, describing the shorter qualifying sales time frame as more aggressive.

The previous schemes that ran in 2006 and 2007, with the revamped, quarter-based programme brought back after a six-month break. During that period Lenovo ran its Drive for Gold promotion, based on an Olympics’ theme to coincide with its sponsorship of the event.

“[The third Legends] is a little bit more aggressive and based on a shorter term. There’s a slightly different structure and it’s more quarter-by-quarter based,” says Lenovo’s Australian-based trans- Tasman channel marketing manager Cassandra Taylor.

Partners from Australia and New Zealand can win a trip to the Melbourne Grand Prix, by reselling particular products during the first qualifying period of 1 October to 31 January, 2009.

Taylor says Lenovo plans to offer a second trip for sales made between 1 February and 30 June next year.

Based on partner feedback that only a small group of partners can win the trip, Lenovo has also enhanced the rewards offered for product sales to make the programme more attractive, Taylor says. New Zealand partners get dollar amounts ranging from $15 per resold box to $100 per box, loaded onto a New Zealand Post Prezzy card.

Among the higher-end products to qualify for rewards are the ThinkServer range of servers, Lenovo’s first foray into the space here. The vendor has chosen Ingram Micro to distribute the range, which includes both tower and rack models.

“The distribution is selected because of the product knowledge required to support it,” says country general manager Dean Butchers.

He says the ThinkServer line will suit small and medium businesses, with little or no dedicated IT resources.

“The key thing is there are some ThinkVantage tools we’ve developed for the Think Server range that differentiate them,” he says.

Taylor says interest from New Zealand partners has so far outweighed interest in Australia, while Lenovo is promoting the scheme with Ingram Micro and its other distributor Cellnet.

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