Renaissance is taking three new brands to market, including an Acer-owned smartphone, NavAir GPS navigation devices and Gammatech’s Durabook ruggedised notebook range.
Mark Dasent, the general manager of Renaissance Brands, a division of Renaissance, says the distributor plans to heavily promote Acer’s smartphones and converged devices, when they are launched under the vendor’s brand early in the new year.
He says the company is already offering a restricted number of the Glofiish phones “to get the flow of products going between us and Acer."
The Glofiish line was previously owned by another Taiwanese electronics maker, E-Ten, but the company and products were acquired by Acer earlier this year.
Dasent met with E-Ten on visiting the Taiwan Computex trade show in June and signed the original distribution agreement. Renaissance has since inked a new, exclusive distribution agreement for Acer’s smartphone group, a newly-formed business unit separate to its PC business.
International reports say Acer will launch smartphones under its own brand next year, while Dasent says Renaissance wants to make the most of the release of these and other converged devices, such as netbooks with built-in 3G connectivity.
“They’re such a big company and have got good leverage to get good, well-designed product with good pricing. It’s a really exciting opportunity for us,” he says.
The company will target carriers and telcos with these products, Dasent says.
In addition, Renaissance will offer GPS devices from Canadian-based NavAir, starting with the S1600 4.3-inch model. The retail price will be $399.
It has also adopted notebook maker Gammatech’s line of Durabook ruggedised laptops, with two models now available — the D14RY and the D15RP.