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A project to offer Computer Forensics data recovery services in Australia without establishing a physical office, secured the company the Best Non-IBM Reseller Solution award.
Managing director Brian Eardley-Wilmot says Computer Forensics structured its service in a way that offered a fast turnaround for data recovery and superior customer service. It partnered with courier company TNT to ensure faulty media could be picked up from most major Australian centres.
“They do an excellent job. We talk to a customer over an 1800 number, we then email documentation over including the sample TNT consignment note and the customs documentation. All the client has to do is print out the documents, sign it and ring us up. We then send an email to TNT and TNT dispatches the courier.”
The company decided against establishing a physical office in Australia due to the costs. “To replicate what we have in Auckland over in Australia would be so expensive that it would probably put it out of court. There’s really no case for having a [data recovery] laboratory on both sides of the Tasman,” says Eardley-Wilmot.
Australian companies now make up 30 percent of Computer Forensics’ business and he says this is largely due to word of mouth.
“The take-up has been far quicker than I would have imagined. Normally with word of mouth, you start seeing that after two or three years. But in our first year we have word of mouth referees, which are great for two reasons. They come at no cost and indicate great satisfaction by a client base.”
He adds that the company plans to gain more business in Australia at a sustainable rate.
“It’s just a matter of the significant investment required in advertising. Our Google ad words in Australia cost five times what they do in New Zealand. Radio advertising in Australia is just horrendous.”
He says the use of secure technology in all aspects of the business helps Computer Forensics stand out.
“Whether it is in marketing or distribution, I think this helps differentiate us from other businesses.”
Eardley-Wilmot says market education is one of the benefits of entering the IBM Business Partner awards.
“It’s selling the brand and if we can get recognition by our peers that’s invaluable. We have clients coming to us who have been referred by an IBM reseller and in some cases by the IBM helpdesk, so there is some synergy there.”