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CodeBlue blooms with sixth branch

CodeBlue blooms with sixth branch

CodeBlue has almost doubled its annual revenue in the past year, continuing to attract new customers despite the economic gloom.

Executive director Ken Davis says the services firm’s annual revenue rate has risen from just over $7 million last year to about $12 million.

The tough economy hasn’t hindered the company’s progress, he says.

“Despite the recession, we’ve put on more new customers in the past few months than we ever have before,” Davis says.

“The growth is mainly coming from new customers. As times get tough, we focus on small and medium business customers and they’re liking the fixed price IT services and being able to control their costs.”

The company has also continued a strategy of bringing regional IT companies under its umbrella, with Tauranga’s IT Task Force becoming CodeBlue’s sixth branch. It will take on the CodeBlue brand.

Davis says CodeBlue’s emphasis when selecting companies to become branches is the technical expertise of staff.

“The key thing for us is the quality of the people,” he says.

IT Task Force director David Hodge will now manage the branch, and the four additional personnel take CodeBlue’s total to about 50 staff nationwide.

Hodge says it shares many of CodeBlue’s philosophies around managed services provision and proactive IT support, and the backing of the larger firm will give IT Task Force greater scope to grow.

“We can now expand our customer base. We’ve been going as IT Task Force since September and kept it quite small, but we can now expand our customer base,” Hodge says.

Davis says CodeBlue hopes to establish more branches in high-population regions in future.

Prior to IT Task Force, CodeBlue had added Hawkes Bay’s Logical Technology to its stable.


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