Menu
Electronic companies slow to go green: Greenpeace

Electronic companies slow to go green: Greenpeace

The latest Greenpeace Guide to Greener Electronics suggests most consumer electronics companies have been slow to tackle climate change.

Despite much green marketing, many brands still show little engagement with the issue, according to the guide.

Since the first edition of the Greener Electronics Guide in August 2006, there have been gradual improvements on toxic and e-waste issues, but only a minority of companies are really leading on energy and climate change, according to Greenpeace.

Motorola, Microsoft, Dell, Apple, Lenovo, Samsung, Nintendo and LG Electronics are lagging behind, says the environmental organisation, with no plans to cut absolute emissions from their own operations and no support for the targets and timelines needed to avoid catastrophic climate change.

"Sadly it appears that the consumer electronics industry is much better at rhetoric than facing the reality that absolute emission cuts are urgently needed," says Greenpeace International Climate & Energy campaigner Mel Francis. "It's disappointing that such innovative and fast-changing companies are moving so slowly, when they could be turning the regulation we need on global emissions into a golden business opportunity."

To be green, electronics companies need to equally address energy, toxics elimination, and recycling. In the last three editions of the guide, the climate and energy criteria have assessed companies on their direct emissions, product performance, use of renewable energy and political support for emission cuts.

According to Greenpeace only three companies - Fujitsu Siemens Computers, Philips and Sharp - support the level of cuts in greenhouse gases that science requires. Only Philips and HP got top marks for committing to making absolute reductions in their own greenhouse gas emissions from the product manufacture and supply chain.

Many companies gain points from their products' efficiency improvements - half of the 18 ranked brands now score over five out of 10 in the guide. Nokia, which remains in pole position, sources 25 percent of its total electricity use from renewable energy and is committed to sourcing 50 percent by 2010. Other brands with points for renewable energy use are FSC, Microsoft, Toshiba, Motorola and Philips.

Those that score well on toxic chemical criteria already have products on the market that are free of the worst substances, including Nokia, Sony Ericsson, Toshiba, FSC and Sharp.

Overall, the biggest moves up the ranking are Motorola, (from 15th to joint 7th), Toshiba (from 7th to 3rd) and Sharp, (up from 16th to 10th). The companies falling down the ranking are brands Acer, Dell, HP and Apple.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Greenpeace

Featured

Slideshows

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

New Zealanders kick-started EDGE 2018 with a bout of Super Rugby before a dedicated New Zealand session, in front of more than 50 partners, vendors and distributors on Hamilton Island.​

EDGE 2018: Kiwis kick back with Super Rugby before NZ session
EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018 kicked off with a dedicated New Zealand track, highlighting the key customer priorities across the local market, in association with Dell EMC. Delivered through EDGE Research - leveraging Kiwi data through Tech Research Asia - more than 50 partners, vendors and distributors combined during an interactive session to assess the changing spending patterns of the end-user and the subsequent impact to the channel.

EDGE 2018: Kiwis assess key customer priorities through NZ research
Show Comments