The country manager of research firm IDC, Amit Gupta, has been promoted to an Asia Pacific sales director role, the company announced at its Christmas dinner in Auckland last night. He will be replaced by Auckland-based Ullrich Loeffler, programme manager for ANZ software and IT services.
At the same event, IDC released its report on the impact of the economic crisis on New Zealand, which says, while New Zealand is already in recession, activity will slow further and uncertainty will be rife. Investment and spending of all kinds will face heavy scrutiny and possibly be delayed or scaled back.
However, the weakening of the NZ dollar will help blunt the economic impact of the crisis.
IDC forecasts ICT spending will be restrained, but does not give local figures. The paper says IDC has reduced its global IT spending growth outlook from 5.9% to 2.6%.
That said, demand is expected to be stimulated for certain technologies, especially those that can demonstrate cost reductions or efficiency gains.
IDC says the ICT market segments most affected by the slowdown will be hardware, while software will be strongly affected, services moderately affected and telecommunications only minimally affected.
Philippe de Marcillac, IDC's executive VP international said ICT would remain integral to business. He said since the publication of Nicholas Carr's essay "Does IT matter?" in the Harvard Business Review in 2003, the most published ICT related articles in HBR are now about analytics and how to get business value from the technology. This, he says, shows ICT remains key to business.
De Marcillac says Asia Pacific appears more resilient to the downturn than other regions and he thinks "New Zealand will hold its own".