Microsoft cuts hardware prices in competitiveness bid

Microsoft cuts hardware prices in competitiveness bid

Microsoft says price cuts to many of its peripherals will increase market competitiveness and capture key education and business buyers.

The reductions range from $5 to $20, and have been introduced on more recent hardware releases including keyboard and mouse sets, webcams and mice.

Entertainment and devices division director Frazer Scott says at this time of year there is a large market for keyboards and mice as the school year approaches, along with small business buyers.

“There’s a price conscious consumer and we have a range of products under $100 they can access. There’s also a second and technology focused consumer where price isn’t such a barrier in their mind.”

Scott says the new pricing will make Microsoft very competitive, and he doesn’t know of other vendors which have reduced local charges for peripherals.

The division's Australia/New Zealand sales director Sean Davis says retailers which stock Microsoft's hardware will have a competitive offering in a tough economic climate.

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