Revenue from the sale of PCs during the key Christmas quarter plummeted by 15 percent to 20 percent from the same period in 2007, according to a preliminary estimate from a Gartner analyst.
As expected, netbook computers cannibalised their larger, pricier notebook brethren. Though the number of PCs shipped worldwide actually grew 1.1 percent year-over-year to 78.1 million during the last quarter of 2008, those numbers were overshadowed by "steep declines" in the average selling price (ASP) of PCs, Gartner analyst Mika Kitagawa says.
The sharp revenue decline Gartner is projecting would be the worst for the PC market since the third quarter of 2001, when PC dollar sales fell 26 percent year-over-year, he says.
Unlike 2001's drop-off, which was the result of a price war led by then-market leader Dell in response to the dot-com crash, the most recent decline was caused by a combination of rising netbook sales and the poor economy.
Perhaps surprisingly, netbooks only comprised about 5 percent of all PCs shipped in Q4, according to Kitagawa, up from 3 percent in Q3.
But netbooks have had an impact disproportionate to their actual popularity, she said. First, they have created a new lower-priced market segment for consumers. Secondly, they have forced makers of regular notebooks to cut prices on existing laptops or introduce newer, cheaper notebook PCs in response, Kitagawa says.
Despite their rapid rise, it's still too early to declare netbook sales a "sustainable" trend, she said.
According to Gartner, Hewlett-Packard remains the top PC vendor worldwide, with 19.1 percent market share, while Dell was second with 13.2 percent, down a full percentage point from last year. Acer , led by its netbook sales, grew shipments 31.1 percent year-over-year to take 12.3 percent of the market. Lenovo (7.1 percent) and Toshiba (4.7 percent) round out the global top five.
While PC shipments registered weak growth worldwide, they actually fell 10 percent in the US market, primarily due to government bodies and schools postponing their computer purchases. In the US, Dell stayed atop at 28.6 percent despite having shipments decrease 16.4 percent. HP (with 27.5 percent) was second, followed by Acer (with 15.2 percent, up from 8.8 percent a year ago), Apple (8 percent, up from 6.7 percent in 2007) and Toshiba (6.5 percent).