Vendors will face a volatile market in 2009 where economic conditions will dictate the direction of the local market, according to IDC New Zealand’s predictions.
However, vendors that can adapt to changing demands of customers will be in an ideal position to exploit niche opportunities identified in the company’s ICT 2009 Top 10 Predictions.
Some of IDC’s predictions include telco market consolidations, growth in cloud computing, automated global delivery, mini notebooks outperforming the rest of the notebook market and slowing innovation.
IDC senior market analyst Louis Francis says opportunities will be thin on the ground in 2009.
“A one size fits all approach will not work for vendors this year. It will be crucial that ICT vendors tailor their offerings to the must haves as these will make up the opportunities in 2009, revolving around cost control and maximisation of ROI.”
IDC telecommunications research manager Rosalie Nelson says the trends will be highly visible in the telecommunications sector.
“It is hard to imagine the global credit crunch coming at a more dynamic or volatile time for the New Zealand industry. We expect fundamental changes in business and consumer buying behaviour and increasing capital pressure will reshape the industry once again.”
However, she adds that migration to next-generation networks (NGNs) and services will remain the overriding theme for 2009, both despite and because of the economic downturn.
“The challenge for the operators will be to maintain direction without being blown off course by the gale of economic uncertainty.”