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PlayStation sales top NZ console and software category

PlayStation sales top NZ console and software category

Sony Computer Entertainment released details of its 2008 retail performance today, highlighting strong console and software sales across all platforms.

According to research company GfK's 2008 calendar year retail data, the PlayStation brand accounted for 67 percent of all software sales and 55 percent of gaming consoles – selling almost 100,000 consoles in 2008 alone.

The Playstation 3, having been in the market for less than two years, had an installed base of 60,000 consoles in local homes by the end of 2008.

Retail data also indicates the suite of games is attracting consumers to the console. As a result, the PS3 is experiencing a high software attachment rate, representing over three PlayStation titles sold for every unit purchased to date.

Sony Computer Entertainment marketing manager David Hine says the results demonstrate the broad appeal of its content across all three of its platforms which offer something for everyone, not just gamers.

“It is also significant that, of the 60,000 PS3 owners, over 50 percent of them have already discovered the benefits of the subscription free PlayStation network,” he says.

GfK data also highlighted that family-based games have boosted growth of the New Zealand Interactive Entertainment category as a whole in 2008, becoming the number one software genre, and benefiting the entire industry with total software sales up by eight percent.

PlayStation’s current hardware install base across all platforms is now almost 730,000 units in New Zealand. The PS2 continues to have the biggest install base with over 525,000 consoles. In its ninth year, PS2 is still the top selling console according to GfK, selling over 40,000 units in 2008.

By the end of 2008, the PlayStation Portable has an install base of just over 142,000 units.

Hine claims 2009 is set to be an even bigger year for Sony as the company looks to broaden its range of first party exclusives and third party titles. February 26 sees the launch of the game Killzone 2 exclusively to the PS3.


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