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Connect NZ becomes Shoretel dealer, expands offices

Connect NZ becomes Shoretel dealer, expands offices

Connect NZ has had a lot to celebrate recently. The company turned 30, moved into a new Auckland office with AV integration rooms and signed to partner with IP telephony vendor Shoretel.

Managing director Brent Page says the deal was arranged through its associate company Communications Exchange, which is the second distributor alongside Connector Systems.

“They’re the distributor, but the dealer channel will be the Connect NZ branches,” says Page.

Shoretel also has nine local resellers including Datacom.

Page believes there is potential for greater local market penetration. “We see it as hugely exciting. Shoretel is more than competitive in the enterprise space with Cisco, Avaya and Zeacom-type collaborations.”

Page says dual distribution is a successful model for Shortel. “It will put an edge to the competitive delivery of the product into the market and that can only be a good thing for businesses.”

He also says Connect NZ works to identify other potential dealers around the country.

“We’re looking at ones who are not necessarily coming from a legacy voice background, but have an enlightened view of the future and how voice and traditional IT is emerging within company’s infrastructures and onto the desktop.

“One thing we are absolutely passionate about is raising Shoretel as the number-one provider in New Zealand for IP-based voice solutions.”

Shoretel Southeast Asia managing director Tony Warhurst says the company is starting to get traction in the local market, so taking on another distirbutor and partner made sense.

“Adding partners with the calibre of Connect NZ [brings] great brand recognition within the telecommunications space in New Zealand. We’re starting to have success with national companies that have offices dotted throughout New Zealand.”

He says Shoretel also added a second distributor in Australia 10 months ago.

“Our sales, coverage and partners have increased dramatically. It [a second distributor] all helps add to the Shoretel awareness in New Zealand.”

Page adds that in addition to the new Auckland office, Connect NZ will be rolling out a design and build for its Hamilton office with changes expected to be completed by the end of the year. Next year the Wellington office will be refurbished and Christchurch staff will move to new premises.


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