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SAP channel manager redundant amid restructure

SAP channel manager redundant amid restructure

Business software vendor, SAP, has replaced its A/NZ general manager of indirect sales as part of a global restructure that saw 40 local jobs cut in early March. Adam Edmondson, who was appointed in August to the then newly created position as part of plans to grow SAP partner relationships and reach into SMB, was made redundant, with Helen Masters taking the reins. “Adam left SAP a couple of weeks ago, when we reduced headcount in A/NZ, as part of SAP’s global elimination of 3000 positions, announced in late January and realigned our structure internally,” SAP communications director, Peter Sertori, said. The new general manager, Masters, hails from the Business Objects side of the business where she spent three and half years working as northern regional sales director. “Helen is responsible for managing SAP's indirect small and mid-size enterprise sales team and associated channel partners across A/NZ, reporting to Tim Ebbeck, president and MD for A/NZ,” Sertori said. “Helen’s focus is to continue the growth of SAP’s channel business, building successful partnerships with SAP’s channel community through the sale of our SME products, SAP Business One and SAP Business All-In-One.” In October, Tim Cavill also left SAP after nine years to join Orange Business Services as its A/NZ managing director. Cavill was the vice-president of indirect channels in Asia-Pacific and Japan prior to the move.


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