TEIQ hooks into SugarCRM as partner

TEIQ hooks into SugarCRM as partner

TEIQ has become an authorised partner of SugarCRM’s commercial open source CRM platform.

TEIQ develops web, mobile and integration offerings and has been an informal partner of SugarCRM for several years. The company provides SugarCRM implementation and consultancy, including customer migration, customisation, integration and local hosting for the SugarCRM platform.

Recent changes to the SugarCRM partnership model and to local market conditions has encouraged TEIQ to upgrade its partnership to bronze, says TEIQ managing director, James Beamish-White. “The partnership programme will help us enhance the value we can bring to small-medium enterprises by implementing SugarCRM.”

The platform offers tools to provide a single view of customer interactions across sales, marketing and support with reporting and collaboration tools. Its software as a service offering can be hosted either by the US-based vendor or by TEIQ locally. Customers can also opt for on-premise installation provided by TEIQ.

“Interest in SugarCRM is growing fast in the local market and we now have some decent projects delivered,” says Beamish-White. Its SugarCRM customers include New Zealand decking company Ecodecking and software company Quipa.

“Having both an open source option and commercially-supported versions with additional functionality, gives a low initial investment with enterprise-grade CRM capability. Closer ties to SugarCRM makes perfect sense.”

“We’re very pleased to work with TEIQ,” says Doug Erickson, AsiaPac director of Sugar-CRM. “They bring both CRM and business expertise together to make a winning partner.”

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