Hitachi Data Systems is providing new and existing customers with storage virtualisation software licences for free up until December 31 this year, through its global Switch It On programme.
The company says the programme enables organisations to reduce their total cost of storage ownership by extending the life of existing storage assets through virtualisation.
According to Hitachi Data Systems, companies that take up the offer can realise return on capital employed within a single financial year, improve storage utilisation by up to 40 percent, recover up to 50 percent of unused storage capacity and reduce overall power.
In a statement Brian Householder, senior vice president of worldwide marketing and business development, said its strategy is built upon enabling customers to do more with less.
“By leveraging our market-leading storage virtualisation technology, customers can dynamically thin provision not only internal storage, but external storage as well for non-disruptive data movement, copies, replication, business continuity and migration of thin volumes across externally virtualised storage.”