Menu
Forums boost Datastor's growth

Forums boost Datastor's growth

Distributor Datastor has revitalised its branding after 20 years in business.

Moving away from its dark grey, white and black logo, and company has introduced a bright green background and a new tagline – We know IT, We talk IT, We Sell IT.

Sales and marketing manager Dave Rosenberg says the distributor wants to reflect its core values – authority stemming from knowing about talking technology and adding value by offering technology the way businesses want it.

Rosenberg says the new colour also has connotations around Green IT.

The distributor won’t divert from its focus on data and the technology which surrounds it, he says.

In addition, Datastor is investing in its own systems and seeking operational efficiencies. Rosenberg says the company will be ‘eating its own dog food’, having rolled out VMware and centralised its storage infrastructure. This ensures it can speak from experience about the technologies it offers, he says.

To read more about the Datastor Forum and the distributor’s plans, see the next print edition of Reseller News.


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags datstor

Featured

Slideshows

A snapshot of the Kiwi partners set to shine at the Reseller News Awards

A snapshot of the Kiwi partners set to shine at the Reseller News Awards

With the 2017 Reseller News ICT Industry Awards only weeks away, Reseller News profiles the power line-up of partners set to dominate the biggest night on the channel calendar. ​Ranging from the enterprise, down through the mid-market and small business sectors into the heart of the start-up scene, the end result is the most diverse and wide-ranging partner line-up in the history of the Awards, playing host to the leading innovators of the past 12 months.​

A snapshot of the Kiwi partners set to shine at the Reseller News Awards
Show Comments