Auckland mobile advertising agency The Hyperfactory has dominated the mobile advertising category at the global Webby awards in New York this week.
The Webby awards are described as the Oscars of interactive advertising.
The company won six awards. It jointly won the Webby for best mobile campaign with Saatchi & Saatchi Sydney in the interactive advertising section. It also won people’s choice award in the same category for a Guinness ad.
The Hyperfactory also won four other people’s choice awards in the overall mobile category – for best use of a mobile video, experimental and innovation, gaming and integrated mobile experience.
According to the organiser, the Webby’s attract more than 10,000 entries and winners are chose by members of the International Academy of Digital Arts and Sciences.