Global sales of Xbox 360 consoles have passed 30 million while the Xbox Live community has jumped to 20 million active members reports Microsoft.
The vendor says increasing consumer desire to connect with friends and extend the life of their favourite games has been the primary driver behind Xbox live membership,
“We’ve always been confident that Xbox 360 offers more entertainment value than any other console on the market, and these latest numbers show that consumers agree,” says Microsoft Interactive Business senior vice president Don Mattrick.
“We expect our growth to continue to accelerate. Our news at [Entertainment Expo] E3 [in Los Angeles] next week will underscore our commitment to growing the Xbox entertainment brand globally.”
The company also says activity on Xbox Live surged last year following the launch of the improved Experience online community in November. Since then the community has recorded a 136 percent increase in new members. Purchases of games, game add-ons and other programmes on Arcade increased by 70 percent according to Microsoft internal research.