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Xbox notches up 100,000 local sales

Xbox notches up 100,000 local sales

Xbox console sales have gone over the 100,000 mark in New Zealand, reports Microsoft.

According to the vendor that’s one console for every 16 households in New Zealand.

The figures follow on from recent news that Microsoft has sold over 30 million consoles globally.

Xbox New Zealand category manager Tom Hunt says price accessibility and a strong range of games have been key growth drivers.

“Consoles also benefit from the [internet] network effect, both literally in the case of Xbox Live but also more generally as people seek out the same platform as their friends have.”

He says that music genre titles such as Rock Band and Guitar Hero have drawn on a wide audience including families and females.

“There are also well over 150 Arcade games available on Xbox Live, most of which cost less than $15.”

Harvey Norman business manager Matt Rummel says people are pulling back on certain luxuries, but are still spending on goods that make the home a more enjoyable place.

“Products such as the Xbox 360 provide good value entertainment for the family and are still strong sellers for us. We expect this to continue, especially as Xbox 360 continues to release strong titles, and makes further in-roads into the family and female markets.”

Rummel adds that people are also becoming more tech-savvy, and starting to use devices like the Xbox 360 to download content online. “This will also drive growth in the category.”


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