Menu
Facebook use grows by 700 percent

Facebook use grows by 700 percent

In April, Facebook users spent 13.9 billion minutes on the site, a dramatic hike from the year-earlier total of 1.7 billion minutes, according to a report from Nielsen The 700 percent increase let Facebook easily maintain its place atop the social networking business.

MySpace, according to Nielsen, came in a distant second place as users spent nearly 5 billion minutes on the site during April. The company fell far behind Facebook as its usage fell by 31 percent from April 2008, according to the Nielsen report.

Facebook cannot rest on its laurels as another hot social network, Twitter, grew even faster this year.

Though its only the fifth most popular social networking site, use of Twitter increased by 3,712 percent to nearly 300 million minutes.

"We have seen some major growth in Facebook during the past year, and a subsequent decline in MySpace," said Jon Gibs, vice president of Nielsen's online media and agency insights. "Twitter has come on the scene in an explosive way, perhaps changing the outlook for the entire space. The one thing that is clear about social networking is that regardless of how fast a site is growing or how big it is, it can quickly fall out of favour with consumers. Remember Friendster? Remember when MySpace was an unbeatable force? Neither Facebook nor Twitter are immune."

But while Twitter users are spending an increasing amount of time on the site, another Nielsen study out at the end of April showed that the microblogging site lacks loyalty among its base. That report concluded that some 60 percent of people using Twitter during one month, don't return to the site in subsequent months.

"Let there be no doubt: Twitter has grown exponentially in the past few months with no small thanks to celebrity exposure," wrote David Martin, vice president of Primary Research at Nielsen Online, in a blog post. "People are signing up in droves, and Twitter's unique audience is up over 100 percent in March. But despite the hockey-stick growth chart, Twitter faces an uphill battle in making sure these flocks of new users are enticed to return to the nest."


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Facebooktwitterinternational news

Featured

Slideshows

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

New Zealanders kick-started EDGE 2018 with a bout of Super Rugby before a dedicated New Zealand session, in front of more than 50 partners, vendors and distributors on Hamilton Island.​

EDGE 2018: Kiwis kick back with Super Rugby before NZ session
EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018 kicked off with a dedicated New Zealand track, highlighting the key customer priorities across the local market, in association with Dell EMC. Delivered through EDGE Research - leveraging Kiwi data through Tech Research Asia - more than 50 partners, vendors and distributors combined during an interactive session to assess the changing spending patterns of the end-user and the subsequent impact to the channel.

EDGE 2018: Kiwis assess key customer priorities through NZ research
Show Comments