Menu
11.9 percent decline for worldwide mobile phone market

11.9 percent decline for worldwide mobile phone market

The worldwide mobile phone market shipped 35 million fewer units than it did during the same period one year ago, and all indications point to that trend continuing through Q4 2009.

The mobile phone industry has long been characterised by its seasonal trends, where the first quarter always delivers a sequential decline after a busy holiday season. However, the drop in this first quarter was especially sharp, according to ABI Research practice director Kevin Burden.

"The 255.6 million handsets shipped represented a 20 percent decline from Q4 2008, which was already a down quarter, and a nearly 12 percent decline from Q1 2008," says Burdon.

Shipment reductions are a new reality for the mobile phone market. "The industry and consumers have gone into protection mode," says Burden.

"Protecting profitability has led handset manufacturers to produce less and to operators and retail outlets holding smaller inventories. Consumers are also realizing that many of the features they desire are already in the handset they currently use, and are willing to forego an upgrade until they have more confidence in their own futures."

The Asia/Pacific region, with handset volumes triple that of the next largest region, had been widely expected to feel more than a fair share of pain due its very troubled economic conditions.

However it posted only an 8 percent YoY decline, which was a spot of encouragement. The Latin American market, however, tempered any encouraging news with a reminder of how deeply the recession can cut. The region had a nearly 28 percent decline in shipments, the largest decline of any region, due in large part to the devaluation of its currencies leading to higher prices of imported mobile phones.

Despite this gloomy news, the market has recently seen new much-hyped smartphone releases from Palm (Palm Pre), Apple (iPhone 3G S) and Nokia (Nokia N97).


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags Mobile phone marketinternational news

Featured

Slideshows

Sizing up the NZ security spectrum - Where's the channel sweet spot?

Sizing up the NZ security spectrum - Where's the channel sweet spot?

From new extortion schemes, outside threats and rising cyber attacks, the art of securing the enterprise has seldom been so complex or challenging. With distance no longer a viable defence, Kiwi businesses are fighting to stay ahead of the security curve. In total, 28 per cent of local businesses faced a cyber attack last year, with the number in New Zealand set to rise in 2017. Yet amidst the sensationalism, media headlines and ongoing high profile breaches, confusion floods the channel, as partners seek strategic methods to combat rising sophistication from attackers. In sizing up the security spectrum, this Reseller News roundtable - in association with F5 Networks, Kaspersky Lab, Tech Data, Sophos and SonicWall - assessed where the channel sweet spot is within the New Zealand channel. Photos by Maria Stefina.

Sizing up the NZ security spectrum - Where's the channel sweet spot?
Show Comments