Ingram Micro says this year's Showcase event theme - "Strategies for Success" - has been chosen because of the challenging economic conditions.
“Every year I hear from resellers who've come to Showcase and learned things that have helped them expand their businesses and improve their profitability." says managing director Gary Bigwood. "Now, more than ever, given the current business conditions, this is critical. So this year we're focusing on providing resellers with tools and tips to help them to thrive despite the economic climate."
The event is a chance for resellers to spend "quality time" with key customers, focus on customer needs, and demonstrate how technology offers a competitive edge.
“This is a really efficient, cost effective way to introduce new products and technologies to your customers. We have gathered the vendor community under one roof, so that resellers and their customers can absorb as much information as possible in a short time,” says Bigwood.
Among this year’s exhibitors are debutants Vantex and Value Added Distributors, each recently acquired by Ingram Micro. Vantex senior business manager Eric Ryda will present on field mobility applications, and give examples of successful implementations of point of sale technology.
A range of vendors are joining Vantex in presenting seminars at the Showcase, set to be held in the three main centres next month.
Among the seminars are a technology update from APC, a Business Objects and Crystal Reports session from SAP, Home and Small Business Networking by D-Link, along with an introduction to Wacom’s Intuos4 pen tablet.
NetApp will focus on cloud storage and virtualisation, while Symantec will introduce the Small Business edition of its Protection Suite.
IBM’s seminar series includes retail technology, Lotus Foundations, Tivoli, the PartnerWorld portal and Know Your IBM sales enablement programme.
Microsoft will present on Windows 7, Windows Server 2008 R2, hardware, IE8 and Exchange 2010.
This year’s Showcase, the distributor’s 14th, has attracted at least 50 exhibitors. This is the same number as two years ago and seven more than in 2006.
Last year Showcase attracted 43 exhibitors; 2005 being the biggest to date with 53 vendors at the event.
This year’s theme is ‘Strategies for Success’, with a focus on what value-added services partners can provide to help customers in challenging economic times.
AOC, Fuji Xerox, Lenovo, Logitech, Microsoft, Philips, Toshiba, HP and OKI will be showcasing new PCs, printers, monitors and accessories, Ingram says.