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Ingram Micro secures sole Lenovo PC deal

Ingram Micro secures sole Lenovo PC deal

Ingram Micro is the sole local distributor for Lenovo PCs following Cellnet’s exit from the IT business here.

Ingram will continue to share distribution of Lenovo servers with Datastor, which bought Cellnet’s local IT operations.

“I’ve worked with the team at Ingram Micro before. Having spoken to [Ingram] they’re excited at the opportunity to call the brand their own,” says trans-Tasman director of small business and consumers, Callum Eade. “The reseller channel will be very positive and I’d like to see them support Ingram Micro in moving the brand forward strongly.”

Eade says Lenovo, Ingram Micro and Cellnet have worked to ensure a smooth transition for resellers. Lenovo was particularly conscious of the need to communicate with the retail base Cellnet served, Eade says.

“It’s all happened pretty quickly for Cellnet. I’d like to compliment [them] for their communication.”

Ingram Micro managing director Gary Bigwood says there is potential to develop the Lenovo’s PC business in retail, adding most crossover with Cellnet was in the commercial and SME space.

“Lenovo’s fairly new in the retail side of the business. That’s started off okay but there’s plenty more scope to come yet.”

Ingram would like to locally emulate Lenovo’s success in the consumer market globally, says Bigwood.

Datastor CEO Dave Rosenberg says it didn’t take the Lenovo PC agency across from Cellnet as part of the sale agreement, saying its focus was on integrating the IBM business.

Meanwhile, Lenovo still has no plans to replace Dean Butchers with a new country manager, saying the current structure is working well.

Eade says both he and Australian-based colleague Paul Richardson will continue to manage Lenovo’s transactional (SME) and relational (enterprise) businesses respectively, for both sides of the Tasman. Each has made two visits to New Zealand since Butchers’ departure, with Eade visiting Christchurch as part of a local roadshow.

Cellnet flags building move after sale

Cellnet says it will exit its large Auckland warehouse and office space following the sale of its IT business to Datastor.

Sales and marketing manager Dave Clark says the warehouse is “a bit of a legacy” from the distributor’s previous agreement to distribute handsets for Telecom, which ended last year. Cellnet will seek new premises in the same suburb (Auckland’s Albany), that are “more appropriate to the size of the new headcount,” he says.

Local staff numbers total 22 following the transfer of dedicated IT business personnel to Datastor, says Clark.

Datastor CEO Dave Rosenberg says the distributor has taken on four Cellnet staff, including three dedicated to IBM. “Our focus was on integrating the IBM business,” he says, adding this integration was achieved in mid-June, with orders and shipping underway.

Clark says Cellnet hopes another staff member who was assigned to the Lenovo agency, will now be utilised as part of the company’s new focus on retail and telco.

Among the distributor’s continuing agencies are Navman, Belkin and Canon, according to Australian-based CEO Stuart Smith. Cellnet also has trans-Tasman master distribution agreements with iWorld, Siemens and Lexar.


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