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Renaissance in talks over new Acer phones

Renaissance in talks over new Acer phones

Renaissance says Telecom, Vodafone and New Zealand Communications (2 Degrees) are interested in three Acer smartphones it is testing for the local market.

The distributor won exclusive local distribution of the agency when it was owned by Taiwan’s E-Ten, and signed a new agreement with Acer when the PC giant acquired E-Ten last year. Acer has since formed a dedicated smartphone group.

Renaissance Brands general manager Mark Dasent says it concluded a trial education market offer of one product in the smartphone range – the Glofiish phone – in February and March, which proved successful.

He says it is now testing three more Acer smartphones covering the consumer and business markets.

An iPhone competitor running on the Windows Mobile platform is among them, he adds.

“We’re in discussions with the telcos about taking those to market,” says Dasent.

Renaissance says it expects to test other Acer smartphones as they “come out of the road map”.

Dasent says the relatively small size of the New Zealand market offers Acer the chance to chalk up some wins, adding the vendor’s existing presence in the mobile and 3G space, and its strong relationship with Microsoft, are advantages.

Renaissance is excited Acer is talking about being an internationally dominant player, says Dasent.

The vendor says it plans to be among the top five in the global smartphone market in the next three to five years, according to a recent IDG News Service report.

Aymar de Lencquesaing, president of Acer’s Smart Handheld Business Group, said in the report it would need a six or seven percent share of the smartphone market, and ship about 20 million units in 2012, to reach that goal.

International analyst firm Ovum says more and more people will replace second generation phones with 3G smartphones, and when combined with the development of new smartphone apps, the market will grow 18.7 percent year on year in 2009, the report says.


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