Menu
AVG distributor posts sales, staff growth

AVG distributor posts sales, staff growth

AVG (AU/NZ), which distributes the security vendor’s products in ANZ and the South Pacific, says its sales revenue grew 63 percent for its 2008/2009 financial year, according to preliminary figures.

Its sales reveue for the first quarter of 2009 doubled over the same period in 2008, says managing director Peter Cameron, adding it has achieved “many months of record sales” in the last financial year.

Vendor AVG offers a free version of its security software, along with paid versions. ANZ managing director Peter Cameron says the strategy of seeding the market with the free product and encouraging users to upgrade is successful.

“[It] has allowed us to build high brand awareness and substantial market share.”

The distributor focuses strongly on consumers and small and medium businesses, and tailors its pricing and offerings for these markets, says Cameron.

AVG (AU/NZ) says consumers implement its products at home and then begin to use them in their small businesses too.

It has also noticed a trend toward customers buying premium AVG Internet security integrated suite rather than the base version of the product, Cameron says.

The distributor has added seven staff in the region in the past three months.


Follow Us

Join the newsletter!

Or
Error: Please check your email address.

Tags avg au/nz

Featured

Slideshows

Looking back at the top 15 M&A deals in NZ during 2017

Looking back at the top 15 M&A deals in NZ during 2017

In 2017, merger and acquisitions fever reached new heights in New Zealand, with a host of big name deals dominating the headlines. Reseller News recaps the most important transactions of the Kiwi channel during the past 12 months.

Looking back at the top 15 M&A deals in NZ during 2017
Kiwi channel closes 2017 with After Hours

Kiwi channel closes 2017 with After Hours

The channel in New Zealand came together to celebrate the close of 2017, as the final After Hours played out in front of a bumper Auckland crowd.

Kiwi channel closes 2017 with After Hours
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP honoured leading partners across the channel at the Partner Awards 2017 in New Zealand, recognising excellence across the entire print and personal systems portfolio.

Meet the top performing HP partners in NZ
Show Comments