Menu
Ingram Micro lands local MSI distribution

Ingram Micro lands local MSI distribution

Ingram Micro has signed to distribute for Taiwanese PC and hardware maker MSI (Microstar International). MSI says this is the first time it has had formal, local representation.

The vendor has offices in 30 countries and says it turned over US$3.2 billion last year. As well as PCs, its product range includes servers, motherboards, wireless accessories and consumer electronics.

Ingram Micro volume business general manager Desmond Ling says the company has been looking forward to having access to MSI's product range.

“MSI has a strong across-the-board product range, particularly in components and barebones PCs, which will strongly complement the brands we distribute to our original equipment manufacturers [OEM] partners.”

Ling says the company expects to carry the full range of MSI products.

MSI Australia managing director Jerry Hsu says Ingram Micro is a logical partner in New Zealand, because it already offers MSI across the Tasman.

Hsu adds the distributor will offer MSI a depth and breadth of reach into the channel that will enable it to build the brand locally, grow its OEM business, and introduce into the market some innovative products such as all in one PCs.

“Our aim is to be branded in the top 10 for notebooks worldwide by 2010,” says Hsu.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Ingram Micromsi

Events

Featured

Slideshows

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

This exclusive Reseller News Exchange event in Auckland explored the challenges facing the partner community on the cloud security frontier, as well as market trends, customer priorities and how the channel can capitalise on the opportunities available. In association with Arrow, Bitdefender, Exclusive Networks, Fortinet and Palo Alto Networks. Photos by Gino Demeer.

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security
Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomed 2019 inductees - Leanne Buer, Ross Jenkins and Terry Dunn - to the fourth running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing face of the IT channel ecosystem in New Zealand and what it means to be a Reseller News Hall of Fame inductee. Photos by Gino Demeer.

Reseller News welcomes industry figures at 2020 Hall of Fame lunch
Show Comments