Menu
Aruba hunts small resellers for VBN play

Aruba hunts small resellers for VBN play

Aruba Network’s virtual branch networks (VBNs) local release presents prime opportunities for smaller resellers, according to the company.

The VBN range includes Rap-2, Rap-5 and the Branch Office Controller family.

The companys’ ANZ country manager Greg Barnes says with the price point of about $250 for the entry level Rap-2 product, and good margins on offer for resellers, he is confident local partners will be interested.

Key potential markets for the products here are thought to include education and health. They were released in the US three months ago.

He says there is an untapped local channel of smaller resellers who have dedicated customers.

“We want to go and find those resellers who have 10 employees or less and probably have 10 to 15 customers that keep them going. This product [Rap] allows them to compete with the top end of town.”

Barnes adds that the vendor will also look at putting incentives together for resellers. “What we tend to do is work around each individual reseller’s requirements, whether it’s a sales incentive or lead generation campaign.”

Westcon Group sales engineer and channel trainer Phil Harper, says the resellers he speaks to are already interested in the product. “They can put a solution out there that will save their customers money and offer them something that essentially no one else can.”

According to the company’s US-based head of marketing Greg Murphy, resellers and integrators can put together business plans for remote networks.

“The opportunity for them to make money via services is profound. When you are talking about a price point this low, it’s very easy for the reseller to bring this to market.”

Barnes adds that the company is growing throughout the Asia Pacific region and is even considering hiring a new local staff member at the end of its financial year in 2009.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Aruba networks

Events

Featured

Slideshows

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

This exclusive Reseller News Exchange event in Auckland explored the challenges facing the partner community on the cloud security frontier, as well as market trends, customer priorities and how the channel can capitalise on the opportunities available. In association with Arrow, Bitdefender, Exclusive Networks, Fortinet and Palo Alto Networks. Photos by Gino Demeer.

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security
Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomed 2019 inductees - Leanne Buer, Ross Jenkins and Terry Dunn - to the fourth running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing face of the IT channel ecosystem in New Zealand and what it means to be a Reseller News Hall of Fame inductee. Photos by Gino Demeer.

Reseller News welcomes industry figures at 2020 Hall of Fame lunch
Show Comments