Menu
Aruba hunts small resellers for VBN play

Aruba hunts small resellers for VBN play

Aruba Network’s virtual branch networks (VBNs) local release presents prime opportunities for smaller resellers, according to the company.

The VBN range includes Rap-2, Rap-5 and the Branch Office Controller family.

The companys’ ANZ country manager Greg Barnes says with the price point of about $250 for the entry level Rap-2 product, and good margins on offer for resellers, he is confident local partners will be interested.

Key potential markets for the products here are thought to include education and health. They were released in the US three months ago.

He says there is an untapped local channel of smaller resellers who have dedicated customers.

“We want to go and find those resellers who have 10 employees or less and probably have 10 to 15 customers that keep them going. This product [Rap] allows them to compete with the top end of town.”

Barnes adds that the vendor will also look at putting incentives together for resellers. “What we tend to do is work around each individual reseller’s requirements, whether it’s a sales incentive or lead generation campaign.”

Westcon Group sales engineer and channel trainer Phil Harper, says the resellers he speaks to are already interested in the product. “They can put a solution out there that will save their customers money and offer them something that essentially no one else can.”

According to the company’s US-based head of marketing Greg Murphy, resellers and integrators can put together business plans for remote networks.

“The opportunity for them to make money via services is profound. When you are talking about a price point this low, it’s very easy for the reseller to bring this to market.”

Barnes adds that the company is growing throughout the Asia Pacific region and is even considering hiring a new local staff member at the end of its financial year in 2009.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Aruba networks

Brand Post

Featured

Slideshows

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

The leading female front runners of the New Zealand ICT industry joined together for the annual Reseller News Women in ICT Awards event at the Hilton in Auckland, during which hundreds of guests celebrated 13 outstanding individuals who won awards, chosen from more than 50 finalists representing over 30 organisations.

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards
Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

More than 500 channel leaders gathered in Auckland on 21 October at the ​Reseller News Innovation Awards ​2020 to celebrate the achievements of the New Zealand technology industry's top partners, start-ups, vendors, distributors and individuals.

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners
Show Comments