Menu
NZ distributor needs coverage, says Yellowfin

NZ distributor needs coverage, says Yellowfin

Yellowfin’s chief executive says the vendor has failed to find a local distributor due to a shortage of companies that can provide national coverage.

The Australian business intelligence vendor has been hunting for a distributor since the middle of last year, but its Melbourne-based chief executive Glen Rabie says it has been more complicated than finding resellers.

“The challenge, ultimately, is that New Zealand is a relatively small market and as a result everyone knows everyone.

“Finding someone who’s really got a breadth of coverage is the main thing,” says Rabie.

In the meantime, Yellowfin has been signing up resellers for its standalone, web-based product, Yellowfin Business Intelligence. The company has two main markets, says Rabie, each of which is growing well. One is traditional resellers, the other the OEM markets through vendors such as software development firm Napier Computer Systems (NCS), which embeds Yellowfin in its own branded application. Yellowfin has been working with NCS since mid-2007.

It has also recently added Auckland-based design, integration and maintenance specialist Velocity Global as a reseller. Rabie says Velocity Global will use Yellowfin to build analytics for Pronto and SAP Business One, the ERP applications it supports, and provide this application to its ERP systems customer base.

As far as distribution is concerned, says Rabie, it’s a matter of locating a company with a big enough network to service New Zealand’s entire IT market.

“Velocity Global services a particular niche and isn’t really going to sell outside of that niche – it’s not going to have the skill-sets to do so.”


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Yellowfin

Featured

Slideshows

Meet the leading customer-centric Microsoft channel partners

Meet the leading customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the leading customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments