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Specialist edge will remain after buyout: Vantex

Specialist edge will remain after buyout: Vantex

Becoming part of broad-based distributor Ingram Micro will not result in Vantex losing the specialist value it offers partners, says Vantex senior business manager Eric Ryda. Ingram Micro New Zealand acquired the company in May.

Speaking at the Auckland event of Ingram Micro’s national Showcase, Ryda says there has been a lot of “fud” in the marketplace about what would happen to Vantex.

“People were saying Vantex would be lost as an entity, [and that] the value add proposition that we are known for would disappear. The reality is that hasn’t happened and it’s not going to happen. [Ingram Micro has] given us the mandate to stay as a standalone business unit.”

Ryda says having Ingram’s backing offers strong opportunities to grow and to deepen relationships with partners.

“The beauty of having Vantex as a separate division within Ingram is that when the reseller is doing a POS or mobile computing implementation, we have the experts available to those resellers, whether they are a traditional Vantex reseller or part of the Ingram Micro family.”

As well, resellers also have increased opportunity to branch into mobile computing and the data terminals area by working with Vantex, says Ryda.

“Quite often we’ve found resellers have grown their revenue by moving into different parts of their customers’ business where they traditionally wouldn’t have played.”


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