Undeterred by the effects of the global financial crisis, SMBs (small and medium businesses) are bullish in implementing strategic IT strategies to bolster operations efficiency, a new study by IT solutions and consulting firm IBM revealed recently.
According to the study, conducted among midsize businesses across 17 countries from April to May 2009, a vast majority of SMBs retain improving business efficiency as a key priority for IT departments. Enhancing customer service and improving business agility, on the other hand, follow the list of priorities closely.
The study likewise found that contrary to expectations, SMBs are not reducing, but rethinking, their IT budgets. Around 15 percent report that their budgets have actually increased, while a significant 39 percent have the same budgets but changing priorities.
"Midmarket organizations openly acknowledge the challenges posed by the current economy, but they are not paralysed into inaction. In spite of tough economic conditions and concerns about lack of implementation skills, they are continuing to spend and plan against their key IT projects to support their business goals," says Chestnut Andaya, country manager for general business, IBM Philippines.
The study also highlighted the growing role of emerging technologies such as cloud computing, green IT and social media in the SMB space. Among those surveyed, 79 percent have taken up moves to pursue green IT, while a close 71 percent and 69 percent have utilised Web 2.0 and cloud computing in their operations.
"The study clearly shows that midsize companies, which we believe will be the engines that lead us back to economic growth, are being cautiously optimistic and proactive. IBM is more than willing to sit down and discuss these useful findings to all midmarket companies in the Philippines," Andaya noted.