Specialist HP distribution company eXeed has taken on the vendor’s calculators. The range was previously distributed by Atlas Gentech.
The company will be distributing 20 HP calculators aimed at different markets including education, finance, retail and engineering.
According to eXeed managing director Justin Tye, HP calculators have always been held in high regard in the financial and engineering sectors.
“The range has recently been expanded to appeal to a much broader customer base from students to office workers. The opportunity to be involved with this expanded range provides eXeed with the ability to reach a broader customer base and has the added benefit of being complimentary to the products we offer our channel today.”
He says the company plans to get HP calculators more known in the market place including bundling with HP’s desktop, notebook and printers.
Atlas Gentech managing director Steve Varney says the decision to drop HP calculators came from a refocusing of the business following its recent acquisition of distribution company Security Merchants.
"We didn't see it as a core agency and we thought it would be better if someone took it over that could do a really good job with it. The decision was very much our choice and we approached HP."
The calculators were the only HP product Atlas Gentech carried.