Menu
Microsoft eyes Bing-iPhone linkage boost

Microsoft eyes Bing-iPhone linkage boost

Microsoft is developing a software wrapper to better enable iPhone application developers to add Bing search results to their applications, a Microsoft official said on Wednesday.

The wrapper, based on Objective C, is being tested now and is due out in a few weeks, said Alessandro Catorcini, senior program manager for the Bing search engine at Microsoft, in an interview at the Search Engine Strategies conference in San Jose, California.

"Right now, there is an unneeded step to climb to integrate Bing results in your iPhone app but we want to make that smooth," he says. "We want to make it as easy as link [a] library, create an object -- bam -- you're done."

Bing was unveiled in June as a re-release of the Microsoft Live Search engine, and it was tipping point in the Microsoft-Yahoo deal. Microsoft earlier this week at the conference emphasised linkage between mobile devices and search capabilities as future expectation for search.


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags iPhonebinginternational news

Featured

Slideshows

Kiwi channel closes 2017 with After Hours

Kiwi channel closes 2017 with After Hours

The channel in New Zealand came together to celebrate the close of 2017, as the final After Hours played out in front of a bumper Auckland crowd.

Kiwi channel closes 2017 with After Hours
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP honoured leading partners across the channel at the Partner Awards 2017 in New Zealand, recognising excellence across the entire print and personal systems portfolio.

Meet the top performing HP partners in NZ
Tech industry comes together as Lexel celebrates turning 30

Tech industry comes together as Lexel celebrates turning 30

Leading figures within the technology industry across New Zealand came together to celebrate 30 years of success for Lexel Systems, at a milestone birthday occasion at St Matthews in the City.​

Tech industry comes together as Lexel celebrates turning 30
Show Comments