Menu
Dick Smith Australia wipes out resellers

Dick Smith Australia wipes out resellers

Dick Smith has decided to wind down its reseller business, and will not renew contracts going forward. Existing contracts will be honoured, but following the expiry of each contract resellers will not be able to trade under the Dick Smith brand. Franchises and Dick Smith retail outlets will not be affected. Dick Smith spokesperson, Luke Schepan, says the retailer will work with the resellers to ensure a smooth transition, and resellers were being given plenty of notice. The earliest of the contracts would not expire for a year. “Our business has undergone a strategic review, and the results determined that the reseller business doesn’t align with our strategic plan going forward,” says Schepan. “We’re trying to give resellers as much time as possible and we’ll be honouring all existing contracts. “Resellers can still apply to take out a corporate account to continue to sell Dick Smith products – the exception is the resellers will not be able to use the Dick Smith brand.” However, a NSW-based reseller, who requested not to be named, expressed disappointment in the decision. “We got the letter a few weeks ago,” the reseller owner said. “It’s just bad luck for us – we invest hundreds of thousands of dollars into the business just to have it taken away from us.” Dick Smith NZ country manager James Cunnold says it has been working through its strategy with regards to resellers. “We only have two local resellers and some time ago we decided that we wouldn’t continue those contracts. I believe those contracts are due to expire in February.”


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags dick smithinternational news

Featured

Slideshows

Meet the leading female front runners of the Kiwi channel

Meet the leading female front runners of the Kiwi channel

Reseller News honoured the leading female front runners of the New Zealand channel at the 2018 Women in ICT Awards (WIICTA) in Auckland. The awards honoured standout individuals across seven categories, spanning Entrepreneur; Innovation; Rising Star; Shining Star; Community; Technical and Achievement.

Meet the leading female front runners of the Kiwi channel
Meet the top performing customer-centric Microsoft channel partners

Meet the top performing customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the top performing customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments