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Dick Smith NZ drops last reseller

Dick Smith NZ drops last reseller

Dick Smith Electronics New Zealand is ending the contract with its remaining local reseller Electronics Plus, which has two stores in Te Puke and Matamata. This means the stores will not be able to use the retail chain’s brand name.

The move follows a similar strategy in Australia where Dick Smith Australia decided to wind down its reseller business earlier this month.

Dick Smith NZ country manager James Cunnold says it has been working through its reseller strategy for some time.

“We only have two local resellers and some time ago we decided that we wouldn’t continue those contracts. I believe those contracts are due to expire in February.”

Cunnold declined to comment further, saying he did not want to hurt future business for Electronics Plus.

Te Puke-based Electronics Plus director Harry Schrihuhn would not discuss his business contracts with Dick Smith, but confirmed the agreements would end next year. Schrihuhn is considering leaving the consumer electronics business, saying he is looking at a number of options for the future.

“It might be real estate or another form of retail. We have about five options we’re looking at.”

A source who did not wish to be named told Reseller News Dick Smith used to have a reseller network of 12 stores but over the years it has turned them into branded stores.

Australian Reseller News reported existing Dick Smith Australia contracts would be honoured, but following the expiry of each contract resellers would not be able to trade under the Dick Smith brand. Franchisees and Dick Smith retail outlets were not affected.


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