Menu
Asus loses top spot in Australian netbook sales rankings

Asus loses top spot in Australian netbook sales rankings

Asus has been knocked off the top spot for netbook computers and dropped out of the top five for overall PC sales in Australia, according to new data from analyst firm, Gartner.

In the netbook category Acer was number one in the April to June quarter in 2009 followed by Asus in second, MSI, HP and Lenovo. MSI’s strong and sudden growth pushed Dell from the top five.

“Acer is ranked number one because of their marketing campaign and their channel strategies,” Gartner research analyst, Eileen He, said.

“The result is similar across Asia-Pacific. After advertising and product design changes, Acer has bounced to number one.”

The analyst also said MSI’s sudden jump in Australian netbook market share rankings was due to a strong channel strategy and a boost in advertising. But she does not believe MSI can break into the top two in the near future.

Gartner figures show a dramatic 398.4 percent year on year jump in mini-notebook sales during Q2, 2009. General consumers represent 90.3 percent of the subcategory, which now makes up 14.3 percent of total mobile PC sales.

The research firm also echoed views that the recent surge in telco carriers offering netbooks through their own distribution channels as being an influential factor.

“Gartner believes vendors should look into alternative channels, such as telecom retailers, to resell mobile PCs, and work with telecom service providers on bundling and subsidising PCs with broadband plans,” the company’s statement said.

Asus’ netbook woes also brought its general PC figures down, dropping two places to sixth in a single quarter. HP maintained the top spot followed by Dell and Acer with Toshiba jumping to fourth and Apple maintaining fifth place.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Gartnerasusinternational news

Featured

Slideshows

Leading female front runners of the Kiwi ICT industry honoured at 2019 WIICTA

Leading female front runners of the Kiwi ICT industry honoured at 2019 WIICTA

Reseller News has honoured the leading female front runners of the New Zealand ICT industry at the 2019 Women in ICT Awards (WIICTA) in Auckland. The awards recognised standout individuals across six categories, spanning Entrepreneur, Rising Star, Shining Star, Community, Technical and Achievement. Photos by Gino Demeer.

Leading female front runners of the Kiwi ICT industry honoured at 2019 WIICTA
Reseller News kicks off awards season in 2019 with Judges' Lunch

Reseller News kicks off awards season in 2019 with Judges' Lunch

The 2019 Reseller News Innovation Awards has kicked off with the Judges Lunch in Auckland with 70 judges in the voting panel. The awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors. Photos by Christine Wong.

Reseller News kicks off awards season in 2019 with Judges' Lunch
Reseller News welcomes industry figures for 2019 Hall of Fame lunch

Reseller News welcomes industry figures for 2019 Hall of Fame lunch

Reseller News welcomed 2018 inductees - Chris Simpson, Kendra Ross and Phill Patton - to the third running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing landscape of the technology industry in New Zealand, while outlining ways to attract a new breed of players to the ecosystem. Photos by Gino Demeer.

Reseller News welcomes industry figures for 2019 Hall of Fame lunch
Show Comments