Menu
Asus loses top spot in Australian netbook sales rankings

Asus loses top spot in Australian netbook sales rankings

Asus has been knocked off the top spot for netbook computers and dropped out of the top five for overall PC sales in Australia, according to new data from analyst firm, Gartner.

In the netbook category Acer was number one in the April to June quarter in 2009 followed by Asus in second, MSI, HP and Lenovo. MSI’s strong and sudden growth pushed Dell from the top five.

“Acer is ranked number one because of their marketing campaign and their channel strategies,” Gartner research analyst, Eileen He, said.

“The result is similar across Asia-Pacific. After advertising and product design changes, Acer has bounced to number one.”

The analyst also said MSI’s sudden jump in Australian netbook market share rankings was due to a strong channel strategy and a boost in advertising. But she does not believe MSI can break into the top two in the near future.

Gartner figures show a dramatic 398.4 percent year on year jump in mini-notebook sales during Q2, 2009. General consumers represent 90.3 percent of the subcategory, which now makes up 14.3 percent of total mobile PC sales.

The research firm also echoed views that the recent surge in telco carriers offering netbooks through their own distribution channels as being an influential factor.

“Gartner believes vendors should look into alternative channels, such as telecom retailers, to resell mobile PCs, and work with telecom service providers on bundling and subsidising PCs with broadband plans,” the company’s statement said.

Asus’ netbook woes also brought its general PC figures down, dropping two places to sixth in a single quarter. HP maintained the top spot followed by Dell and Acer with Toshiba jumping to fourth and Apple maintaining fifth place.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Gartnerasusinternational news

Featured

Slideshows

Tech industry comes out in force as Lancom turns 30

Tech industry comes out in force as Lancom turns 30

A host of leading vendors and customers came together to celebrate the birthday of Lancom Technology in New Zealand, as the technology provider turned 30.

Tech industry comes out in force as Lancom turns 30
The making of an MSSP: a blueprint for growth in NZ

The making of an MSSP: a blueprint for growth in NZ

Partners are actively building out security practices and services to match, yet remain challenged by a lack of guidance in the market. This exclusive Reseller News Roundtable - in association with Sophos - assessed the making of an MSSP, outlining the blueprint for growth and how partners can differentiate in New Zealand.

The making of an MSSP: a blueprint for growth in NZ
Show Comments