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Netgear home networking range a channel opportunity

Netgear home networking range a channel opportunity

Local Netgear resellers have another revenue stream to target with the vendor’s upcoming Connected Lifestyle product launch and a new partner incentive scheme.

The new range features a ReadyNAS (networked attached storage), a home theatre internet connection kit, a wireless networking kit for gamers, a wireless gigabit router and an internet connected set-top box.

The range will be available through distribution partners Synnex and Ingram Micro in mid-October, though Netgear held reseller sessions last month to build interest in the products.

ANZ managing director Ryan Parker says with these products resellers will be able to raise awareness about the networked home.

“The real opportunity for the reseller community is to go out there and educate consumers about home networking. The ISPs have done a great job of getting internet access into our homes and what we’re demonstrating is how resellers can enable a home to do more [with technology].”

Parker says resellers can now upsell the home networking products to consumers, as well as educating them at the same time.

“So often in the reseller channel we get tied up with pushing a box for a price and we really don’t talk about the benefits of it. Resellers can tell customers about why they want to go down the path of home networking, as opposed to spending $199 on a USB hard drive.”

Netgear is set to roll out its home networking incentive programme, Engage, locally. The programme provides reseller training and market development funds.

“It is a programme to help resellers to educate themselves about home networking. It is also about NAS, media streaming and other technologies that they haven’t considered when they are selling networking solutions to people.”

Parker adds his company has some unified threat management products coming out soon for its SMB resellers, but he couldn’t announce further details yet.


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