Menu
Netgear home networking range a channel opportunity

Netgear home networking range a channel opportunity

Local Netgear resellers have another revenue stream to target with the vendor’s upcoming Connected Lifestyle product launch and a new partner incentive scheme.

The new range features a ReadyNAS (networked attached storage), a home theatre internet connection kit, a wireless networking kit for gamers, a wireless gigabit router and an internet connected set-top box.

The range will be available through distribution partners Synnex and Ingram Micro in mid-October, though Netgear held reseller sessions last month to build interest in the products.

ANZ managing director Ryan Parker says with these products resellers will be able to raise awareness about the networked home.

“The real opportunity for the reseller community is to go out there and educate consumers about home networking. The ISPs have done a great job of getting internet access into our homes and what we’re demonstrating is how resellers can enable a home to do more [with technology].”

Parker says resellers can now upsell the home networking products to consumers, as well as educating them at the same time.

“So often in the reseller channel we get tied up with pushing a box for a price and we really don’t talk about the benefits of it. Resellers can tell customers about why they want to go down the path of home networking, as opposed to spending $199 on a USB hard drive.”

Netgear is set to roll out its home networking incentive programme, Engage, locally. The programme provides reseller training and market development funds.

“It is a programme to help resellers to educate themselves about home networking. It is also about NAS, media streaming and other technologies that they haven’t considered when they are selling networking solutions to people.”

Parker adds his company has some unified threat management products coming out soon for its SMB resellers, but he couldn’t announce further details yet.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags netgear

Featured

Slideshows

Meet the leading customer-centric Microsoft channel partners

Meet the leading customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the leading customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments