Menu
PB Technologies signs up as Apple reseller

PB Technologies signs up as Apple reseller

PB Technologies has been appointed an Apple authorised reseller and added other new agencies Zalman, Cooler Master, Aten and Sapphire.

General manager Darren Smith says it pursued the Apple relationship “for some time”, and is now offering the full range of products and accessories at its Penrose store in Auckland, though it won’t offer the iPhone.

Staff are undergoing Apple sales and technical training, and the store has a dedicated area with demonstration products.

“We think [Apple] fits in quite well to the high-end product mix. Our point of difference is we’re very strong in the small to medium businesses rather than the corporates. We’re a supermarket for computers for these types of people.”

Smith says it pursued relationships with Sapphire (in components and multimedia) and Zalman (cooling products and cases), but Aten “came to us because we were doing quite well”.

Renaissance executive divisional manager Bronwyn Sinclair says PB Technologies has joined Apple’s tier two reseller programme and has “committed to doing a good job with us”.

“We have quite a few [companies] that approach us from time to time. We’re interested in talking to people who are looking to add Apple to their range.

“We don’t just sign up anyone. We’re looking at potential new partners and working closely with Apple and doing it in a measured way.”


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Applerenaissancepb technologies

Featured

Slideshows

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

More than 500 channel leaders gathered in Auckland on 21 October at the ​Reseller News Innovation Awards ​2020 to celebrate the achievements of the New Zealand technology industry's top partners, start-ups, vendors, distributors and individuals.

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners
Meet the winners of the 2020 Reseller News Innovation Awards

Meet the winners of the 2020 Reseller News Innovation Awards

Reseller News honoured the standout players of the New Zealand channel in front of more than 500 technology leaders in Auckland on 21 October, recognising the achievements of top partners, start-ups, vendors, distributors and individuals.

Meet the winners of the 2020 Reseller News Innovation Awards
Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Show Comments