IBM wants to recognise and encourage partner organisations it does not have a contract with, but are providing IT products and services to the local market. Such channel businesses are growing in particular markets, with certain products, and could benefit from exposure and marketing funds.
In the Non-IBM Reseller of the Year category, judges are looking for the most interesting and innovative customer success stories, clearly demonstrating the use of technology to benefit customers.
"This award recognises non-contracted IBM partners that are providing innovative technology solutions to the local marketplace. We want to celebrate the success of forward-thinking organisations that deliver a higher value to clients and reward those who invest in these skills to help them grow and profit," says IBM New Zealand channels manager Raymond Skoglund.
Last year’s winner – Computer Forensics – secured the award with a project offering the company’s data recovery services in Australia, without establishing a physical office across the Tasman.
Managing director Brian Eardley-Wilmot says Computer Forensics structured its services in a way that offered a fast turnaround for data recovery and a superior customer experience. It partnered with courier company TNT, to ensure faulty media could be picked up from most major Australian centres.
He says the use of secure technology in all aspects of the business helps Computer Forensics stand out.
“Whether it is in marketing or distribution, I think this helps differentiate us from other businesses.”
Eardley-Wilmot says market education is one of the benefits of entering the IBM Business Partner awards.
“It is selling the brand and if we can get recognition by our peers that is invaluable. We have clients coming to us who have been referred by an IBM reseller and in some cases by the IBM helpdesk, so there is some synergy there.”
• To enter the IBM Business Partner awards, visit www.bpawards.co.nz.