Menu
Image revamp reflects Exeed expansion

Image revamp reflects Exeed expansion

After seven years in business, distributor Exeed has revealed a new logo and business plan designed to capture new resellers and show it is more than just an HP specialist.

The company has dropped the capital X from its name, added the words `we’re with you’ and included a coloured symbol. The symbol's colours shift from blue into reds and oranges to symbolise where the company is heading in the future.

The changes were made after it employed the Virtuoso Group consultancy in February 2009, to examine its values and perception among customers.

Exeed managing director Justin Tye says the consultancy’s market research found that people thought the distributor was part of HP, when in fact it is an independent, locally-owned company.

“Over the past seven years we’ve become a lot more than that [an HP distributor] and that’s what we wanted to help our customers understand. The research also showed there was a fair amount of people who didn’t know we existed or what Exeed did.”

The ultimate aim of the refreshed image is to attract more customers.

“This is about acquiring new resellers or helping existing resellers have a better understanding of what we do. If different vendors come to us as a result of that and say `hey, we like what you’re doing, would you like to take on our products’ we’d certainly look at it,” says Tye.

Read more in the next print edition of Reseller News.


Follow Us

Join the newsletter!

Or
Error: Please check your email address.

Tags eXeed

Featured

Slideshows

Bumper channel crowd kicks off first After Hours of 2018

Bumper channel crowd kicks off first After Hours of 2018

After Hours made a welcome return to the channel social calendar with a bumper crowd of partners, distributors and vendors descending on The Jefferson in Auckland to kick-start 2018. Photos by Gino Demeer.

Bumper channel crowd kicks off first After Hours of 2018
Looking back at the top 15 M&A deals in NZ during 2017

Looking back at the top 15 M&A deals in NZ during 2017

In 2017, merger and acquisitions fever reached new heights in New Zealand, with a host of big name deals dominating the headlines. Reseller News recaps the most important transactions of the Kiwi channel during the past 12 months.

Looking back at the top 15 M&A deals in NZ during 2017
Kiwi channel closes 2017 with After Hours

Kiwi channel closes 2017 with After Hours

The channel in New Zealand came together to celebrate the close of 2017, as the final After Hours played out in front of a bumper Auckland crowd.

Kiwi channel closes 2017 with After Hours
Show Comments