Menu
Image revamp reflects Exeed expansion

Image revamp reflects Exeed expansion

After seven years in business, distributor Exeed has revealed a new logo and business plan designed to capture new resellers and show it is more than just an HP specialist.

The company has dropped the capital X from its name, added the words `we’re with you’ and included a coloured symbol. The symbol's colours shift from blue into reds and oranges to symbolise where the company is heading in the future.

The changes were made after it employed the Virtuoso Group consultancy in February 2009, to examine its values and perception among customers.

Exeed managing director Justin Tye says the consultancy’s market research found that people thought the distributor was part of HP, when in fact it is an independent, locally-owned company.

“Over the past seven years we’ve become a lot more than that [an HP distributor] and that’s what we wanted to help our customers understand. The research also showed there was a fair amount of people who didn’t know we existed or what Exeed did.”

The ultimate aim of the refreshed image is to attract more customers.

“This is about acquiring new resellers or helping existing resellers have a better understanding of what we do. If different vendors come to us as a result of that and say `hey, we like what you’re doing, would you like to take on our products’ we’d certainly look at it,” says Tye.

Read more in the next print edition of Reseller News.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags eXeed

Featured

Slideshows

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Kiwi channel debates GDPR as Reseller News Exchange hits Wellington

Kiwi channel debates GDPR as Reseller News Exchange hits Wellington

This exclusive Reseller News Exchange, in association with Arrow ECS ANZ, ForeScout and StorageCraft, went on the road to debate the early implications of GDPR in New Zealand, extracting opportunities while evaluating challenges for the channel in the year ahead.

Kiwi channel debates GDPR as Reseller News Exchange hits Wellington
Show Comments