AMD has announced it will combine its existing global partner programmes into a new scheme called Fusion.
The programme will offer customised incentives and resources to help partners selling AMD’s CPUs, GPUs and chipsets. It will also provide in person and online training, the chip maker says. Fusion will comprise Elite, Premier and Select tiers, along with six business tracks which align programmes with partners' business models, AMD says. The tracks include channel providers, e-tailers, retailers, commercial solution providers, consumer solution providers and commercial volume resellers. AMD plans to phase the scheme in over the next four quarters, however incentives, co-marketing programmes and enhanced online training are available now. The company also plans to enhance its online partner portal and introduce a loyalty programme in 2010.