Tandberg to boost Cisco portfolio for NZ partners

Tandberg to boost Cisco portfolio for NZ partners

Cisco’s proposed acquisition of Tandberg would give the acquiring vendor and its local channel a market-leading video technology range, says local country manager Geoff Lawrie.

If the buyout is accepted, Tandberg’s CEO will lead the combined company’s global telepresence business, where analysts Ovum estimate it would have 65 percent market share.

Although Lawrie doesn’t expect the planned buyout to be formalised until at least the first calendar quarter of next year, he says the impact of new video technology on networking was a key topic at the recent Networkers conference in Brisbane, which finished in early October.

“The big message was about video and the implications and uses of it and what that tells about how we’ll have to design and build networks going forward,” he says. “There was a lot about video management, how we create, store, manage and distribute video across networks.”

Lawrie says Cisco’s “total intent” in proposing the acquisition of Tandberg is to broaden its product portfolio. “They’ve [Tandberg] got some great technology in their portfolio where we don’t have a representation and this has [been done] to become the undisputed leader in video collaboration. They’ve also got strong R and D processes.”

Reseller News was unable to get comment from Tandberg spokesperson Pete Middelplaats.

About 100 New Zealand partners and customers were among the approximately 1600 attendees of Networkers, and Lawrie says the New Zealand contingent was almost evenly divided between partners and customers. They included Telecom and integration partner Gen-i, IBM, Datacraft, Datacom and Telstraclear.

Among the more than 20 international speakers were three from Cisco New Zealand and some from the US-based development labs. The conference offered about 110 technical sessions based on different streams, and customers shared case studies, says Lawrie.

On the final night delegates were treated to a James Bond-themed party, complete with card tables and a chance to compete at fencing. Kiwi band Evermore performed, and Cisco’s New Zealand contingent had to spend some of the night correcting attendees after the band was claimed as Australian.

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