Croxley Nutech, already a distributor for Kodak, has taken on Lexar Media's Kodak-branded flash memory products.
As a result of the agreement, retailers will be able to buy the USB drives and memory cards from Croxley Nutech.
"We believe that the combination of a strong product portfolio together with Croxley’s strength in the distribution of memory products will grow Lexar Media’s business in the region," says Lexar Media's ANZ sales manager Richard Clarke.
Croxley Nutech managing director Joe Naus says providing memory products to support the growing demand for digital cameras is important for his company.
“As consumers become more knowledgeable about the performance and capabilities of their digital cameras, ensuring their complementary digital memory products are high quality is more important than ever," he says.
Croxley Nutech will offer Kodak SD and SDHC high speed and high capacity cards, SDHC video memory cards, microSD and micro SDHC mobile memory cards and USB flash drives.
As well as Kodak, Croxley Nutech's brands include HP, Brother and Canon consumables.