Avaya rolls out new channel programme in Asia Pacific

Avaya rolls out new channel programme in Asia Pacific

Avaya has announced the debut of Avaya Connect, a global program to drive greater profitability and growth for channel partners, in Asia Pacific. Avaya Connect represents a major overhaul of the company's existing channel programs into a globally consistent framework that streamlines processes, pricing, training and certification requirements while enabling channel partners to serve customers better, the company says.

Avaya Connect will reportedly enable channel partners to grow their businesses by expanding financial benefits, enhancing technical, marketing and sales support and providing a highly effective, simplified training and certification program. "The idea is simple. By building stronger connections with our partners and enabling them to be successful, we can reach farther to better serve customers," said Chee Heng Loon, Managing Director, Channels and Alliances, Avaya Asia Pacific. "Avaya Connect fundamentally helps drive consideration and closure of Avaya solutions, enables our partners to engage more customers with our innovative products and services portfolio, and provides customers better choices to move their businesses forward," he added.

On November 10, Avaya will launch the Avaya Virtual Partner Conference, an event that will offer a combination of on-demand training, live question and answer sessions and key reference materials. The conference is designed to provide Avaya's global partners with in-depth details on Avaya's business strategies and product/service roadmaps, and information on critical tools to improve partner effectiveness.

Partners will also have access to a broader range of marketing support services and comprehensive, technical and design resources. The new training program has been streamlined from nearly 70 learning and certification tracks to six solutions-based tracks, significantly reducing the time and complexity needed to achieve credentials, the company said. In addition, under the new program, more instructor-led and virtual classes offered world-wide allow participants to study with an instructor and interact with the latest remote lab technologies without requiring major travel.

Avaya is also extending its Services Expert and Small and Medium Enterprise Expert specializations globally. These specialisations recognise partners that have developed a strong services or small-mid-size enterprise practice. Both designations were previously only available in North America.

The new program also includes a Geographic Designation component to better support the needs of multinational customers and the partners who support them. Regional or global level designations will help these customers find the right partners for their needs, while taking advantage of centralized resources where it makes sense.

Avaya Connect will be globally operational on February 1, 2010 to enable existing partners to transition to the new program. The new global channel program will be announced in EMEA and APAC regions during their respective Partner Conferences in the coming months.

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