Organisations are increasingly adopting overarching videoconferencing strategies based on network considerations, rather than making ad hoc decisions over end points, says Tandberg.
During a recent visit to Auckland, New Zealand/Queensland/Northern Territory regional manager Andrew Pillon says buyers are less and less interested in the functionality of devices and more concerned with the core.
“People have been approaching visual communications based on the functionality of the end point. So there has been a piecemeal and project-related approach, without an overarching communications strategy,” he says.
“People are now looking at new ways of doing business and not making long-term communication decisions based on the end point. They’re looking at the second layer. The end point isn’t sustainable and it will all be in the network.”
Networking and unified communications vendor Cisco plans to acquire Tandberg, with Pillon saying the purchase validates his company and the videoconferencing industry.
“This is really the first time a UC organisation has heavily invested in a videoconferencing company. It recognises us as an open standards player. Interoperability will be key to any implementation of video conferencing long term.”
The vendor says adoption is also being driven by the permeation of high-definition videoconferencing across the whole business, rather than just at boardroom and senior executive level.
“What we’re seeing is [videoconferencing] now in personal systems, down into the desktop with webcams and video telephones.”
As well, users are now getting a better experience from HD-quality systems, with adoption at a business level having been boosted by the drive toward efficiency.
“It’s not business as usual anymore. People are looking at video to deliver economies of scale and change the way they do business. They’re focused on the ROI.”
In announcing its quarter three results for 2009, Tandberg says it grew Asia Pacific revenue to $US23.8 million, up 13 percent quarter on quarter. It says there has been good traction for telepresence products in the region and the company has continued to invest in the organisation and in the channel.
Asia Pacific revenue for the quarter comprised about 10 percent of the global figure of $US234.7 million.
It has also released new products locally that include new offerings in its integrated Profile product suite, which include screens of between 42 and 65-inches, and codecs. It is also releasing the new Telepresence T1 system, the successor to the T3, targeted at small groups of participants and branch office environments.