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Synnex eyes notebook growth with Targus deal

Synnex eyes notebook growth with Targus deal

Synnex, now a local distributor of Targus notebook carry cases and accessories, sees the new agency as an opportunity for resellers struggling with decreased notebook margins to capitalise on the growth in mobile PC sales.

It says there is an opportunity to offer Targus products with notebook sales at retail.

“The increase in mobile product sales is continuing, but given the current market situation the profit on notebooks and netbooks is constantly under pressure,” says country manager Richard Harri. “Resellers need to focus on complementary items at the point of sale to capitalise on the [comparatively less expensive] price of accessories, that may not be under as much price scrutiny as the notebook or netbook being purchased.”

Synnex will help Targus achieve growth across all product segments, says Harri.

“Having the stock readily available in a retail environment provides the end user with convenience and this is a major influence when selling accessories. Our sales team will proactively up-sell and cross-sell to ensure that no money is left on the table.”

Synnex has been appointed alongside incumbent distributor Ingram Micro, which previously held the sole agency here, and will serve retailers and resellers nationally with the full range of Targus products.

“The appointment of Synnex is designed to give our partners choice in where they buy from,” says Targus Australia managing director Alenka Tindale.

“By partnering, not only can we realise an increased efficiency in our go-to-market, but Synnex will also hold a wide range of our stock, allowing our retail and reseller partners to easily source their requirements. There are great attachment opportunities for resellers to make more margin, when they are purchasing their notebooks or netbooks from Synnex at the same time.”


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