Cellnet has seen a changing of the guard with former marketing manager Dave Clark taking on the distributor’s country manager position.
Prior to his promotion, Clark reported to chief operating officer Rob Buckman, who was put in charge of Cellnet after general manager John Dunbar resigned in May 2008. However, Clark has now taken responsibility for the New Zealand business, reporting to Brisbane-based CEO Stuart Smith.
“The scope of my role has changed dramatically and a lot of the marketing I was doing is done by our graphic designer Grant Shew. We also have a marketing and communications manager in Brisbane.
“With the change in the dynamics of the company Rob has decided to move on. He is leaving for Canada on November 18 for a lifestyle change,” says Clark. Cellnet now concentrates on the retail and telecommunications space, having sold its IT business to Datastor.
The COO role will not be replaced locally as Cellnet has a CFO and COO in Australia who are looking after some functions, says Clark. “What we need in New Zealand is someone who can drive sales and marketing strategy and run the operation, so I’ve been charged with that responsibility.”
Clark acknowledges the company has been through a lot of change in the past 18 months, as it restructured and exited the IT side of its business.
“Then there was more change with the loss of the Telecom logistics contract. We’re now a company that is quite a lot smaller headcount wise, but a lot more dynamic. We’ve got a great team of people who are passionate about what we do.”
Clark says no further personnel changes are planned and the company is now considering extra sales staff for its Lexar brand.
“We’ve got Lexar in the memory space which is a key brand, and we’re looking at putting resources into that area.”
Cellnet has also taken on a new agency - Ed Hardy iPhone accessories.
Clark adds the recent ban on using cellphones while driving has benefited the company. “Hands-free legislation has certainly helped and we’ve seen some organic growth across all our categories.”