Intergen takes TicketDirect into the Azure cloud

Intergen takes TicketDirect into the Azure cloud

When Microsoft's Professional Developers' Conference (PDC) kicks of in Los Angeles tomorrow, the company's new cloud platform, Azure, will be the centre of attention — and two Kiwi companies are poised to demonstrate how cloud computing can transform real businesses and deliver competitive advantage.

With the help of Microsoft partner and independent software vendor Intergen, Dunedin-based ticketing service TicketDirect is taking to the cloud to allow it to massively scale up its online services to manage even the largest of events.

TicketDirect has been poised to deploy on Azure for some time, but has had to wait for some of the pieces in development to arrive, says Intergen's director of strategy, Chris Auld. One of those key pieces is the cloud version of Microsoft's SQL database, SQL Azure.

TicketDirect founder Matthew Davey says the industry demands a system that caters for slow, steady sales interspersed with spikes of massive demand. The Azure platform provides just that capability.

“We want to be able to sell out an event as fast as customers can buy tickets,” says Davey. “But a challenge of this industry is finding a cost-effective way to handle demand spikes which require dramatic increases in capacity for very short periods,” says Davey.

Read more at Computerworld.

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