Swedish-based web content management software company EPiServer has implemented a long-term partner recruitment strategy for the local market.
ANZ country manager Andreas Stjerstrom says it already has one local partner, Intergen, which distributes its content management system software.
“We’re looking at recruiting about 10 partners over the next two years,” says Stjerstrom. “They will be companies like Intergen who are system integrators and web agencies who build websites for end customers.”
However, Stjerstrom says the company expects high standards from its partners. “We don’t accept just anyone as a partner. They need to be good web developers as well.”
EPiServer’s partner programme, EPiMore, includes lead generation, certification training and access to sales material.
Last month the company opened a Sydney office to manage the trans-Tasman region, following 40 percent year on year growth globally. Stjerstrom has hired a technical solutions architect for the Sydney office and could recruit more staff.
“If we get a great number of partners in New Zealand and Australia we will definitely grow. The plan is to cover New Zealand from Sydney, but one or two years from now if the sales revenue is better we will look at a presence in New Zealand.”
EPiServer has a number of products including an online community platform, CMS and newsletter tools.
“The internet is getting used more in places like New Zealand and that puts demand on the vendors of CMS tools. What we see, is a lot of small web agencies have CMS tools but they can’t cope with [website] demand so that’s an opportunity for the more-focused CMS tools.”
Stjerstrom sees some competition locally from companies building websites from scratch without using CMS.
EPiServer was founded in 1994 and has more than 300 partners in 25 countries.